Serving both the B2B and B2C markets, the win-win situation for the consumer of saving up to 60 per cent off the cost of an original cartridge by using a cartridge containing specific inks to ensure a high print quality in addition to them recycling their printer cartridge, thereby saving the landfill sites of unnecessary waste, is a very attractive proposition.

Commercially, the concept provides franchisees with a strong business model with healthy margins and profit potential which can be leveraged well with society's increasing awareness of their responsibilities towards taking better care of their environment.

Cartridge World is currently wishing to award Master Franchise Licences in countries such as Russia, Turkey, Finland, Switzerland and others and is seeking applications from English-speaking entrepreneurs able to demonstrate a financial and commercial ability to develop the concept further as part of our European expansion. There are also unit franchise opportunities available throughout Europe.

One reason for the success to date of our concept has been by granting suitable individuals/companies a Licence to trade under the Cartridge World 'Marks'. This enables them to develop retail stores as a 'Master Franchisee' for a country or territory. They are expected to provide support to their franchisees to ensure that, by working together, all parties benefit from the business relationship.

As the Franchisor, we have invested heavily in ensuring a business framework exists to support the Master Franchisee which would enable them to realise their investment by taking a long-term view of the business.

Qualities we consider important for any prospective Master Franchisee include:
• €500,000-€1 million net worth with access to €200,000 liquid capital
• English-speaking capability
• Willingness to support the franchise network
• Ability to ensure successful launch of pilot store
• Previous Sales & Marketing background preferred
• Attitude and approach consistent with not needing to 're-invent the wheel'
• Willingness to take on a challenge
• To develop agreed store numbers in the country

We provide support in all facets of the business to ensure that your retail business is given every opportunity for success. Support covers areas such as Technical Training, Business and Financial Planning, Operations, Customer Service, Product Supply from preferred partners, local marketing and training on the in-store EPOS System.

What you need to contribute is satisfactory funding, enthusiasm, a positive attitude, a willingness to proactively market your business using tools provided, strong customer service, work ethic and an agreed business plan that, having learned more from us about the business model, enables you to have a valuable reference tool to contribute to your business's success.